Our Story

Welcome to cub nation, we are a passionate team of two mums inspired by our adventurous toddler boys, who have channelled our love for cool skater and edgy styles, into a unique kids clothing brand. And so, cub nation was born!

At cub nation, we think it's essential for kids to feel empowered and confident. From the very beginning, our mission has been clear: to create designs that not only look amazing but also inspire confidence and positivity in our young cubs.

At the heart of cub nation, we strive to embed positive, empowering messages in our clothing because we believe in the power of words to uplift and inspire. Together, we can inspire the next generation of confident, creative, and cool kids who are ready to take on the world with style.

We take immense pride in the quality and creation of our clothing. Our fabrics are carefully chosen for their durability and comfort, so kids can play, explore, and discover the world around them without restriction.

Welcome to Cub Nation – where every kid's journey is celebrated, and style knows no bounds.